Want to stay ahead of the curve in business marketing and outperform your rivals? Great — you’ve found what you’ve been looking for. In this guide, there’s a hyper-focus on the best ways you can improve your business marketing over the next several years. Specifically, this guide has looked at high-performing marketing trends that have been helping other businesses achieve some serious results.
Add Print Marketing to Your Plan
You currently have a marketing plan, right? In this marketing plan, there’s probably a combination of social media marketing, email marketing, and more — but are you also doing print marketing? If the answer is no, then it’s time to change.
In the era of online marketing, print marketing is like gold dust. It’s still effective and is a great way for businesses to stand out, as full spectrum print media is much more noticeable than digital marketing. Let’s not forget that print marketing also makes a lasting impression, which is something that online ads often struggle with.
You more than likely don’t remember the last YouTube ad you watched. However, you’ll almost certainly be able to remember the last billboard you saw or the leaflet that an employee handed to you in the store earlier. Ultimately, print marketing has a lot to offer, which is why it should be a key part of your marketing plan moving forward if you truly want to stay ahead of the curve.
Build a Large Email List
As briefly mentioned in the first section, you likely do some form of email marketing. This is good, although you need to focus on building a large email list. Otherwise, you won’t get the ROI from email marketing that you want. The bigger your email list, the better.
To build an email marketing list, you’re going to need to follow several steps:
- Add a pop-up to your website with an opt-in option (e.g., “SIGN UP TO OUR EMAIL LIST AND GET A SPECIAL 10% DISCOUNT)
- Collect emails in-store and at events
- Use social media posts and surveys that ask for emails
Once you have a large email list, you can then start email marketing campaigns that will gain a ton of engagement. Remember, marketing emails have a high open rate, so whatever is inside your emails, most of your customers are going to see it. As a result, you get to experience greater brand engagement, more website traffic, and lots of other benefits.
Conduct Regular Market Research
Customer behaviors are constantly changing. This is exactly why you need to conduct regular market research, as it’ll enable you and your team to understand your target market and what they’re looking for. This can change on a daily, monthly, or yearly basis, so having an excellent market research team in place is vital.
Pay for Social Media Ads
Social media platforms are becoming saturated with marketing ads and messages from other businesses. This can make it tough for smaller businesses to stand out, but there is a solution: pay for ads.
Facebook is a great example. On Facebook, businesses can pay for ad space which then helps to reach larger audiences and target customers. The ROI is great, too, as you essentially make your money back from the increased website traffic and sales that your ads retrieve.
Use Social Media Influencers
Some businesses are still on the fence about influencers, which is a big mistake.
Influencers are a superb marketing tool if you’re looking to crack new markets. The way this works is that the influencer promotes your product to their followers (who strongly trust the influencer). Some of their followers will then engage by looking at your products and then purchasing them.